Please, not another “we ought to put this online” idea….
Recently we’ve been speaking with companies that deliver training and generate revenue from it. Most of these companies deliver this training in-person. They’ve done it this way for years, they know how to get students, deliver the training and generate good revenue. And when we suggest to them that they think about moving it online, we often hear “No! We’ve tried that and it didn’t work. It was hard. The students didn’t like the experience. We never got the results we hoped for. I am not going there again.”
ExtensionEngine teamed up with Eduventures to present a webinar on “Online Learning without Revenue Sharing.” What did we learn? Well first, we learned you can cover a lot of ground in 30 minutes if you speak fast and stay focused. We love short webinars — they are better learning experiences. We also learned that many of those who attended were excited to learn about the fee-for-service and a la carte models. The OPM model, which has dominated online learning in higher education for many years, is changing — new entrants, new approaches, and new demands from institutions.
A few weeks ago, The Atlantic published an excellent article on OPMs. The article was critical of both the revenue share model and marketing techniques OPMs use on behalf of not-for-profit higher education institutions. As a leading provider of custom learning experiences to higher education, an alternative to OPMs, we share this point of view.Read More