Please, not another “we ought to put this online” idea….
Recently we’ve been speaking with companies that deliver training and generate revenue from it. Most of these companies deliver this training in-person. They’ve done it this way for years, they know how to get students, deliver the training and generate good revenue. And when we suggest to them that they think about moving it online, we often hear “No! We’ve tried that and it didn’t work. It was hard. The students didn’t like the experience. We never got the results we hoped for. I am not going there again.”