Since the creation of edX in 2012, and then Open edX in 2013, thousands of MOOCs have been created, subsequently creating billions of datapoints. We feel attracting new learners to MOOCs is no longer the main focus. Instead, Universities and Corporations building MOOCs should look to increase course quality to improve learning outcomes.
To do this, online learning practitioners need comprehensive tools to capture MOOC analytics. Imagine a rich user experience like Google Analytics to understand who is taking your course, at what time, and in what way.
Once quality data is being captured and reported on, course creators can test the efficacy of various pedagogies via A/B tests. Additionally, MOOC analytics can help raise awareness within an organization through quality reporting. See below for a video discussing this important issue, and how we can be your MOOC “data czar” and assist you in deciphering your data.