ExtensionEngine Blog

Why market competition matters when choosing an online learning platform

Your platform is the face of your online learning business. It is not just a place for learners to access stored content and videos — your online learning platform is essentially the product that you are selling.

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An introduction to choosing an online learning platform for revenue generating training


One of the most important, and complex, decisions to make when building online training to generate revenue or impact comes upfront: what online learning platform should you use?

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Think like a product company


“Online learning businesses have it all wrong—they are not thinking like a product company.”

Every day, we speak to universities, nonprofits and corporations who are looking to put their training or education online with the goal of generating revenue, creating impact or influencing an audience. And these conversations are very similar – people usually anchor their thinking to the existing and ask “how do we create an online course.”

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