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Dr. Scott Moore

Dr. Scott Moore is a former Principal Learning Strategist at Extension Engine. In this role, he led the global Custom Learning Experience practice. He worked with dozens of nonprofit, higher education, and learning business organizations as they considered using online learning to support their mission and margin, using his deep understanding of organizational dynamics, online learning, strategic differentiation, decision-making, and more. Prior to joining Extension Engine, he was a faculty member, administrator, and dean at Michigan Ross and Babson College for 20+ years. He holds an M.B.A. from Georgia Institute of Technology and a Ph.D. in Decision Sciences from the Wharton School of the University of Pennsylvania.

Recent Posts

Nonprofits Transitioning to Online Course Delivery

We work with many nonprofit organizations that are trying to move their value-delivery — that is, their training, courses, and workshops — online. In this article, I use such a framework to analyze the value that attendees get from face-to-face events and then discuss how these events might be moved online while simultaneously increasing their value by improving both the access to and the effectiveness of their training.

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Move from Lecturing over Zoom to Long-Term Success Online

This last entry of the strategy series both highlights important points from the series and also lays out the decisions that must be made to carry out the strategy during and after the pandemic. I start by laying out the assumptions that I make about the reader, her organization, and the operating environment. Next, I highlight some important point about management of changing expectations.

Higher Education Strategy Series: This is the 15th and last entry of this series. This page describes the whole series and provides links to all of the articles.

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How and Why a College Will Win Online

Questions: Why and how will the institution obtain sufficient returns to undertake this effort? Will it be through scale advantages (either per program or investments that pay back across multiple programs) that are going to lead to lower costs? Will it be through premium prices due to a difficult-to-match learning experience (via technology, pedagogical approaches, community building, student service provision, etc.)? Will it be through superior marketing strategy and insights (and appropriate execution) that allow the institution to significantly affect the value profiles of prospects?

Higher Education Strategy Series: This is entry #14 of this series. This page describes the whole series and provides links to all of the articles.

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The Speed and Sequence of a College's Moves Online

Questions: What will be the speed and sequence of moves? Which programs will be built, and in what order? Will non-degree certificate programs roll out after the degree programs? What will be the rate of these moves? Will the focus be on one school at a time or rotate among several?

Higher Education Strategy Series: This is entry #13 of this series. This page describes the whole series and provides links to all of the articles.

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Determining How an Institution Will Win Online

Questions: How will the institution win? Will it be by image, customization, price, specific learning pedagogies, technologies (or combinations of technologies) that uniquely support the institution, community building, career services, etc.?

Higher Education Strategy Series: This is entry #12 of this series. This page describes the whole series and provides links to all of the articles.

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