In the pursuit of our mission to help every person get a great education, we have created a nonprofit arm of ExtensionEngine, known as ExtensionEngine.org.Read More
Please, not another “we ought to put this online” idea….
Recently we’ve been speaking with companies that deliver training and generate revenue from it. Most of these companies deliver this training in-person. They’ve done it this way for years, they know how to get students, deliver the training and generate good revenue. And when we suggest to them that they think about moving it online, we often hear “No! We’ve tried that and it didn’t work. It was hard. The students didn’t like the experience. We never got the results we hoped for. I am not going there again.”
Every so often, a new product enters our awareness that impresses us so much we want to share it. Last week, Marc Zablatsky, Vice President and General Manager of Sitecues, came to our offices to give a talk about web accessibility and how they are approaching this problem — specifically, for those users with visual impairments, english as a second language, low literacy and other print disabilities.
ExtensionEngine has always been conscious about accessibility in the projects we have taken on and executed. After all, students can’t learn if they don’t have complete access to the material — and, in fact, public educational institutions are required by Section 508 of the Rehabilitation Act of 1973 to provide accessibility. More on 508 compliance below.
It’s always gratifying to read an article that validates your position and provides evidence that you have, indeed, been making the right decisions and are providing a valuable and much-needed service.
For us, one such publication is a recent white paper, Report on Coursera online course for University of Chicago and Booth School of Business written by John H. Cochrane. The white paper enumerates various “lessons learned” from Cochrane’s venture into online course development as he adapted a Ph.D. level course, Asset Pricing, for the Massive Open Online Course (MOOC) environment.