The ideal process for strategy definition starts at the institutional level. After a broad-scale institutional strategy is defined, the schools define (or refine) their individual strategies, and then the programs follow suit. Different institutions might leave different facets of their strategies undefined (or with a default value defined), but coherence of strategies across units makes it easier for programs to get their messages to the market successfully (and with less expense).
Higher Education Strategy Series: This is the third entry of this series. This page describes the whole series and provides links to all of the articles.Read More