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I recently attended the 2018 ELI Annual Meeting, a conference dedicated to progress in higher education innovation, as most of them are these days.

One of the best sessions I went to was “Effective Educational Applications,” and it wasn’t the best just because we were introduced to an interesting application of virtual reality in the classroom.

Your platform is the face of your online learning business. It is not just a place for learners to access stored content and videos — your online learning platform is essentially the product that you are selling.

When building online learning — a program, course, certification, or degree —  a critical decision is what type of technology platform to use. Choosing an online learning platform should be easy, right? Learning management systems have been around for 20+ years, this problem has been solved before, just pick one.

I have the unique privilege of viewing the development of online learning from three different lenses — as former faculty and program head at the Michigan Ross School of Business, as former dean at Babson College, and now as Principal Learning Strategist at Extension Engine.

One of the most important, and complex, decisions to make when building online training to generate revenue or impact comes upfront: what online learning platform should you use?

Rather than focusing on the 700+ learning management systems on the market, you may want to start thinking differently about building your online program, course, certification, or degree.