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How and Why a College Will Win Online

Questions: Why and how will the institution obtain sufficient returns to undertake this effort? Will it be through scale advantages (either per program or investments that pay back across multiple programs) that are going to lead to lower costs? Will it be through premium prices due to a difficult-to-match learning experience (via technology, pedagogical approaches, community building, student service provision, etc.)? Will it be through superior marketing strategy and insights (and appropriate execution) that allow the institution to significantly affect the value profiles of prospects?

Higher Education Strategy Series: This is entry #14 of this series. This page describes the whole series and provides links to all of the articles.

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The Speed and Sequence of a College's Moves Online

Questions: What will be the speed and sequence of moves? Which programs will be built, and in what order? Will non-degree certificate programs roll out after the degree programs? What will be the rate of these moves? Will the focus be on one school at a time or rotate among several?

Higher Education Strategy Series: This is entry #13 of this series. This page describes the whole series and provides links to all of the articles.

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Determining How an Institution Will Win Online

Questions: How will the institution win? Will it be by image, customization, price, specific learning pedagogies, technologies (or combinations of technologies) that uniquely support the institution, community building, career services, etc.?

Higher Education Strategy Series: This is entry #12 of this series. This page describes the whole series and provides links to all of the articles.

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Determining How a College Will Make Its Move Online

Questions: How will the institution get there? Will it be through online program managers (OPMs), internal development, fee-for-service external vendors, joint ventures, licensing, or acquisition?

Higher Education Strategy Series: This is entry #11 of this series. This page describes the whole series and provides links to all of the articles.

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Determining the Focus of a College's Activities

Questions: Where will the institution be active, and what is the relative importance of each area? Answers here can be specific degree or non-degree programs (or related groups of the same), target clusters, geographical areas, underlying technologies, and pedagogies or learning experiences.

Higher Education Strategy Series: This is entry #10 of this series. This page describes the whole series and provides links to all of the articles.

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